‘With the land, the total investment will aggregate considerably over $1,000,000. The building will be ready for occupancy August 1, [1910] and will contain every modern improvement known to the builders of the highest class apartment houses, it being the intention to offer apartments of six and eight rooms, with two baths, large foyer, every room being large and light, while in finish they will be the equal of the most expensive apartments in the city.

Each apartment will have two entrances, one main and one for servants. All deliveries will be made direct to servants’ entrances, thus eliminating dumbwaiters. That portion of Broadway, Bloomingdale Square, the terminus of West End Avenue, is only one short block from Riverside Drive.’